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Why Organic Cotton Can Save Our Water


When we think of cotton, the words “comfortable” and “soft” usually come to mind.  After all, we’ve all enjoyed our fair share of “comfy” cotton t-shirts.  But did you know that one t-shirt made from conventional cotton represents 2,700 liters of water?  Yes.  Believe it or not, the famous look and feel of cotton can come at a high water price.

Conventional cotton is known as being one of the thirstiest crops around.  Therefore, its need for demanding irrigation, has caused significant drainage in groundwater, lakes and rivers.  But unfortunately, that’s just the beginning.  Conventional cotton is also chemically dependent and hooked on the pesticides and fertilizers that pollute our rivers and groundwater stores.  This leads to upset ecosystems and high risks for our wildlife and people.

So what are we trying to say?  Loose the hazardous t-shirt that’s destroying our water and more importantly, our environment?  Yes.  But hang on to “comfy” by choosing organic cotton instead.

 Cotton Scarf by Plume Collection

Cotton Scarf by Plume Collection


  • 80% of organic production is rain fed rather than irrigated, organic cotton preserves important groundwater stores.  The water pollution impact of organic has been shown to be 98% less than non-organic cotton production.

  • Organic practices require that cotton farmers keep their soils healthy.  Being that healthy soils are better at holding on to and soaking up water that comes from rain or irrigation, organic soils make better use of water inputs and are more resilient in drought conditions.

  • By eliminating the use of synthetic pesticides and fertilisers, organic cotton keeps waterways and drinking water safe and clean.

So choose Organic Cotton…..our water will thank you.

Written by Elena Schloss

kate collinsComment